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A photo series , design concept and research paper that discusses how today due to globalisation, Kitsch has become the new aesthetic and that Egypt should take advantage of that through cultivating a "balanced" individualistic culture. It also discusses how social classes has aided in the phenomenon of de-culturation and how today we should work together (different classes) to find ways to see the beauty of Egyptian kitsch and create designs that will influence the world and not the other way round.
A STAND AGAINST DE-CULTURATION : HOW EVERYTHING IS KITSCH AND EGYPT WILL LEAD THE WAY
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