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A photo series , design concept and research paper that discusses how today due to globalisation, Kitsch has become the new aesthetic and that Egypt should take advantage of that through cultivating a "balanced" individualistic culture. It also discusses how social classes has aided in the phenomenon of de-culturation and how today we should work together (different classes) to find ways to see the beauty of Egyptian kitsch and create designs that will influence the world and not the other way round.

fendi  rabso .jpg
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versace 4.jpg
roberto cavalli 3.jpg
versace 3.jpg
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hadara 1.jpg
hadra 3.jpg
4.3.jpeg
hadra2.jpg
number 4.jpg
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FINAL LV 1.jpg
4.1.jpg
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versace3ee.jpg
versace 5.jpg
fendi 1.jpg
versace1.jpg
fendi2.jpg
finalll2.jpg
versace 6.jpg
lv white.jpg
robb 2.jpg
mcm3.jpg
4.2.jpeg
final cavalli 2.jpg
option2.jpg
fendi dolicaka.jpg
mcm brown asham3edan.jpg
mcm2.jpg
maybe.jpg
fendi 3.jpg
fendi arabic 1 .jpg